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-The cost of an extra unit of coal in Australia in terms of oil given up is
Social Expectations
Refer to the societal norms and values that influence an individual's behavior and decision-making in a community.
Company's Mission
A statement that defines the organization's purpose and its primary objectives, guiding its operations and strategic direction.
Cause Marketing
A strategy by which businesses align with social issues or causes to generate both social benefits and commercial gains.
Goodwill
An intangible asset representing the value of a company's brand reputation, customer relationships, and overall favorability in the market.
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