Examlex
How much of a resource a firm will purchase depends on
Shallow Encoding
The process of encoding memory based on superficial features like the sound or appearance of words rather than their meanings.
Proactive Interference
The difficulty in learning new information because of the interference of existing similar knowledge or memories.
Retroactive Interference
A phenomenon where newly acquired information interferes with the retention of previously learned information.
Blocking
A phenomenon in learning where an established cue for a particular response prevents the acquisition of the same response to a new cue.
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