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Social Learning
A theory that posits people learn new behaviors and attitudes through observation and interaction with others.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
Variable-Ratio
A reinforcement schedule in which a response is reinforced after an unpredictable number of responses, making it highly resistant to extinction.
Fixed-Ratio
A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.
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