Statement I: Utility Is Measured by a Product's Usefulness

question 69

Multiple Choice

Statement I: Utility is measured by a product's usefulness.
Statement II: If you purchased eight ballpoint pens at 75 cents each,you would be enjoying a consumer surplus.

• A)Statement I is true and statement II is false.
• B)Statement II is true and statement I is false.
• C)Both statements are true.
• D)Both statements are false.

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Definitions:

Primary Audience

The initial or most important group of individuals targeted by a message, campaign, or product, whose needs and preferences shape the content and delivery.

Cultural Assumptions

Presumptions shared by a group of people based on their cultural experiences and perceptions.

Demographic Factors

Characteristics used to categorize populations, such as age, gender, income, and education, important in market research and policy-making.

Oral Communication

The process of expressing information or ideas through spoken words, as opposed to written words or nonverbal means.