Which Statement Is the False

question 104

Multiple Choice

Which statement is the false?

• A)Advertising will tend to shift the demand curve for the product to the right.
• B)The goal of advertising is to make a firm's demand curve less elastic.
• C)Advertising campaigns attempt to convince the consumer that the product is unique and a necessity.
• D)Advertisers go to great lengths to build brand loyalty,thereby making the demand for their products more elastic.

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Definitions:

Temporary Insurance

Short-term insurance coverage provided to an individual or entity until a permanent insurance policy is issued.

Binder

A written, temporary insurance policy.

Policy

In insurance law, a contract for insurance coverage. The policy spells out the precise terms and conditions as to what will and will not be covered under the contract.

Potential Loss

The possibility of experiencing a negative outcome, often calculated in terms of financial impact.