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If demand is inelastic and price is lowered,total revenue will
Cross-Promotion
Involves cooperative marketing by two or more firms of each other's products or services to leverage their respective audiences for mutual benefit.
Marketing Relationship
Strategies and tactics used by companies to attract, retain, and enhance relationships with customers.
Target Market
The particular group of consumers at which a product or service is aimed, identified by specific characteristics like age, gender, income, and lifestyle.
Ad Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
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