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The demand for items on which we spend a large percentage of our income
Thorndike's Law
The principle that behaviors followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely, known as the law of effect.
Effect
Refers to the outcome or impact that results from a particular cause or action.
Positive Reinforcement
A process in behavior reinforcement where a behavior is encouraged by rewarding a desirable outcome.
Negative Reinforcement
A behavioral principle where the removal of an unpleasant stimulus following a desired behavior strengthens that behavior.
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