When Advertisers Try to Build Brand Loyalty They Are Trying

question 117

Short Answer

When advertisers try to build brand loyalty they are trying to make their product more ______.

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Definitions:

Complementary Goods

Products or services that are often used together because the consumption of one enhances the value or desire of the other.

Substitute Products

Goods or services that can be used in place of each other, satisfying essentially the same needs.

Ice Cream Sundaes

A dessert consisting of one or more scoops of ice cream topped with sauce or syrup, and often other toppings such as whipped cream, nuts, or cherries.

Successively Less Satisfaction

The phenomenon where each additional unit of a particular good or service consumed provides less satisfaction or utility than the previous one; also known as diminishing marginal utility.