Examlex
Computers and computer software are complements.A decrease in the price of computers is likely to
Sender
In communication, the party who initiates the message and transmits it to the receiver.
Decoding
The process by which the receiver interprets the sender’s message.
IMC Message
Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.
Television Commercial
A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.
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