Which Statement Is False

question 123

Multiple Choice

Which statement is false?

• A)We had more budget surpluses in the 1990s than we did in the 1970s and 1980s.
• B)We had no budget surpluses in the 1970s and 1980s.
• C)We had bigger budget deficits in the 1980s than we did in the 1970s.
• D)None of the choices/statements are false.

---

Definitions:

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.

Behavioral Variables

Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.