Examlex
Which of the following statements is not true?
Marketing Mix
The set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a response in its target market.
Promotion
The advancement of a product, idea, or person through advertising or publicity to increase visibility or sales.
Integrated Marketing Communications
A strategic approach that combines various forms of communication and marketing tactics to provide a consistent message about a brand or product.
Gross Rating Points
Gross rating points measure advertising impact, indicating the sum of ratings achieved by a specific media campaign in a targeted audience.
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