Examlex
Which of the following is NOT a public good?
IMC Goals
Integrated Marketing Communications (IMC) Goals refer to the objectives set within a strategy aiming to ensure consistency in the message conveyed across all marketing channels and tactics.
Advertising Budget
The amount of money allocated by a business to spend on advertising efforts over a specific period.
Noise Effect
Distractions or interferences that distort or disrupt communication between buyers and sellers, affecting the message's effectiveness.
Gross Rating Points
A measure in advertising that reflects the size of an audience reached by a specific advertisement or campaign, relative to the total potential audience.
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