Examlex
Which of the following is false?
Advertising Budget
The allocation of funds dedicated to marketing communication and promotional activities over a specific time period.
Informational Appeal
Advertising or communication strategies that focus on providing factual information or logical arguments to persuade consumers.
Emotional Appeal
A persuasive technique used in advertising and marketing to create an emotional response in the audience, aiming to influence their purchasing decisions.
Utilitarian Needs
The practical or functional aspects that consumers consider when purchasing a product, focusing on the utility and efficiency it provides.
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