Switching from a Badly Chosen DBMS to a Good DBMS

question 69

Multiple Choice

Switching from a badly chosen DBMS to a good DBMS will typically involve the following costs:

• A) Data conversion
• B) Recoding software
• C) Retraining employees
• D) All of the above

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Definitions:

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about the potential customers and competitors.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized into product, price, place, and promotion.

Targeting Customers

The strategic process of identifying and reaching out to specific groups of consumers who are deemed most likely to purchase a company's products or services.