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Figuer:
CUSTOMER In table CUSTOMER, CID is the primary key (Customer ID) .
RENTALS In the table RENTALS, RTN provides the rental number (the primary key) , CID is the customer's unique id, PICKUP is the city where the car was picked up, and Return is the city where the car was returned.
RENTCOST RENTCOST shows the base cost of renting a given MAKE for one day.
CITYADJ If the return city of table RENTALS is the one listed in table CITYADJ, the cost of the rental is multiplied by FACTOR and by DAYS shown in table RENTLENGTH below.
RENTLENGTH RENTLENGTH shows the number of days for the rental number (RTN) shown in table RENTALS. In a database used in reality, this table would be merged with the RENTALS table.
-SELECT DISTINCT CID,CNAME FROM CUSTOMER
WHERE CID IN
(SELECT CID FROM RENTALS WHERE MAKE IN ('FORD','TOYOTA')
AND RTN IN
(SELECT RTN FROM RENTLENGTH
WHERE DAYS < 3) )
The CNAMEs shown by the execution of this query are:
Strategic Choices
Decisions made by an organization to determine the direction of its activities, involving the selection of markets, determining competitive positioning, and allocation of resources.
Decentralized Marketing
A marketing strategy where decision-making is distributed among various units or groups within an organization, rather than centralized in a single location.
Creativity
Creativity is the ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.
Flexibility
denotes the ability to adapt, change, or be modified easily to fit new conditions or circumstances.
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