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IMC Communication Process
An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.
Transmitter
A device that sends out a signal, message, or broadcast to a receiver.
IMC Communication Process
The integrated marketing communications (IMC) process involves planning, executing, and monitoring the coordinated brand communication across various channels to achieve specific marketing objectives.
Receiver
In communication, the individual or entity that interprets and understands the message sent by the sender.
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