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Audience analysis gathers information about the audience in order to:
Countercyclical Stock
A stock whose price tends to move in opposition to the overall business cycle, performing well during economic downturns.
Standard Deviation
A measure of the dispersion or variability of a set of data points relative to their mean, used to gauge the amount of variation or spread in a distribution.
Risk Premium
The additional return over the risk-free rate demanded by investors for taking on a higher level of risk.
Beta
A measure of a security's volatility in relation to the overall market; a beta above 1 indicates higher than market average volatility.
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