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What Kind of Information Are You Seeking in a Psychographic

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What kind of information are you seeking in a psychographic analysis?


Definitions:

Consumer Goods

Products and services that satisfy the needs and wants of consumers through their direct consumption or use.

William Levitt

An American real-estate developer known for popularizing the modern suburb with the development of the Levittown communities in the mid-20th century.

GI Bill

A law passed in 1944 that provided a range of benefits for returning World War II veterans (commonly referred to as GIs).

Homeowners

Individuals who own their homes, possessing both the dwelling and the land on which it stands.

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