Explain How Focus Groups Can Help a Researcher Learn About

question 54

Essay

Explain how focus groups can help a researcher learn about her or his potential audience.

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Definitions:

Mental Representation

The mental imagery or symbolic representation of objects, events, or ideas in the mind, which are not currently being perceived or sensed.

Prototypes

Original models or first forms from which other forms are copied or developed, often used in the context of inventions or design.

Psychotherapist

A trained professional who treats mental health problems and emotional difficulties through the use of psychological techniques and therapies.

IQ Test

A standardized test designed to measure human intelligence and cognitive abilities.