Explain How an Audience Analysis Can Help a Speaker Adjust

question 30

Essay

Explain how an audience analysis can help a speaker adjust his or her actual speech as it's being given.

Recognize the role of emotion in assertiveness and determination.

Acknowledge the influence of enhancing the other's self-image for mutual benefit.

Understand the concept of inoculation in persuasion.

Appreciate the value of paraphrasing in communication.

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Definitions:

Discriminative Stimuli

A specific stimulus in the presence of which a particular response is more likely to be reinforced, and in the absence of which a response is not reinforced.

Stimulus Generalization

The process by which a response is elicited by stimuli similar to the original stimulus associated with that response.

Higher-Order Conditioning

Higher-order conditioning is a process in classical conditioning by which a conditioned stimulus comes to signal another stimulus that is already associated with an unconditioned stimulus, leading to the same conditioned response.

Shaping

A training approach where steps that increasingly resemble the targeted behavior are rewarded.