What Is the Use of Communication to Get a Person

question 27

Multiple Choice

What is the use of communication to get a person to behave in a manner or embrace a point-of-view related to values,attitudes,and/or beliefs that he or she would not have done otherwise?

• A)conversion
• B)guidance
• C)impact
• D)influence
• E)persuasion

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Definitions:

Ethics Theory

The study and philosophy concerning the principles of right and wrong conduct.

Shannon Bowen

A scholar in the field of public relations, known for her work on ethics and her contribution to ethical decision-making within PR practices.

PR Ethics

Principles and standards that guide the professional conduct of public relations practitioners.

Situational Ethics

The ethical theory that moral decision-making should be based on the context of a particular situation, rather than following absolute rules.