Explaining Why Your Audience Should Care About Your Speech Topic

question 35

True/False

Explaining why your audience should care about your speech topic is part of the needs step in Monroe's motivated sequence.

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Definitions:

Strategic Planning

A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Managerial Decision

A decision-making process by managers that involves choosing between possible solutions to a problem to achieve the best possible outcome for their organization.

Capabilities

Refer to a company's ability, resources, and skills to carry out its strategy and achieve its objectives.

Market Opportunities

Circumstances or conditions in the market that a business can exploit to its advantage, such as gaps in the existing market or emerging trends.