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What Are Some of the Questions a Speaker Should Ask

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What are some of the questions a speaker should ask him or herself when conducting an audience analysis?

Learn how SWOT analysis and environmental scanning contribute to new-product strategy development and the overall new-product development process.
Understand the concept testing phase and its role in evaluating new-product ideas before moving to the actual production phase.
Comprehend various strategies firms adopt to generate new-product ideas including crowdsourcing and its impact on innovation.
Recognize the importance of customer experience management (CEM) in designing and delivering products that meet consumer expectations.

Definitions:

Compliance

Adhering to laws, regulations, guidelines, and specifications relevant to business operations or practices.

Identification

The psychological process of associating oneself with certain groups, ideals, or characteristics.

Internalization

The process by which individuals incorporate external standards or behaviors into their own belief and value system.

Reciprocal Alliances

Partnerships or agreements between parties that involve mutual benefits or exchanges.

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