Facts Are Important,but Customers,whether They Are Consumers or Businesses,do Not

question 53

True/False

Facts are important,but customers,whether they are consumers or businesses,do not buy features.

---

Definitions:

Negative Reinforcement

A process in operant conditioning where a response is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Primary Reinforcement

An activity whose reinforcing properties are innate.

Positive Reinforcement

An event whose occurrence increases the frequency of the behavior that precedes it.

Conditioning Contrast

A phenomenon in classical and operant conditioning where the strength of a conditioned response changes when the reinforcement or punishment is changed in amount or type.