The Lower the Reach and Frequency,the Higher the Cost of a Campaign

question 12

True/False

The lower the reach and frequency,the higher the cost of a campaign.

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Definitions:

Marketing Mix

A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Social Action

Activities taken by individuals or groups to create, change, or maintain societal norms and values.

"We Accept" Campaign

A marketing campaign focusing on inclusivity, typically highlighting a brand's acceptance and support of diverse customer groups.

Sustainability

The practice of maintaining processes or systems in ways that do not deplete natural resources and can continue long-term without harming the environment.