________________ Is NOT Part of the Promotion Mix

question 66

Multiple Choice

________________ is NOT part of the promotion mix.

• A) Advertising
• B) Sales promotion
• C) Public relations (PR)
• D) Pricing
• E) Personal Selling

---

Definitions:

Consumer Surplus

The discrepancy between the total price consumers are willing to pay for a service or good versus what they actually spend on it.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service compared to what they actually pay.

Consumer Surplus

The difference between the total amount that consumers are willing to pay and the total amount they actually pay.

Bananas

A type of edible fruit produced by various large, herbaceous plants in the genus Musa.