The Marketing Manager of XYZ Brewery Is Developing a Promotional

question 54

Multiple Choice

The marketing manager of XYZ brewery is developing a promotional strategy for their high quality low cost beer.He wants to state the advantages of XYZ's line and give customers a reason to choose it over the competition.The goal of this promotional strategy is to ______.

• A) Persuade
• B) Inform
• C) Captivate
• D) Remind
• E) Manipulate

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Definitions:

Investment Proposals

Formal plans or suggestions put forward for consideration or discussion, especially one concerning financial investment.

Capital Budgeting

The process of planning and evaluating investments in long-term assets, focusing on projects that will generate future profits.

Required Rate

Typically refers to the minimum return rate needed on an investment, considering risk and funding costs.

Screening Decision

A decision as to whether a proposed investment project is acceptable.