Before Moving Forward to Develop a Promotion Mix for a Brand

question 27

Multiple Choice

Before moving forward to develop a promotion mix for a brand new product category, the marketing manager must establish ___________ goals for the promotion.

• A) Inform
• B) Remind
• C) Action
• D) Persuade
• E) Desire

---

Definitions:

Productivity

The rate at which goods or services are produced, especially in relation to the input of labor, materials, and energy.

Contour Farming

An agricultural technique wherein farming practices are executed following the natural contours of the land, aimed at reducing soil erosion.

Terrace Farming

An agricultural practice of making flat areas or terraces on hilly terrain to prevent erosion and runoff, improve irrigation, and increase usable farming area.

Cover Crops

Plants grown primarily to benefit the soil and ecosystem, rather than for harvested crops, through means like erosion prevention and weed suppression.