Apple Has Run a Series of Humorous Ads on Television

question 65

Multiple Choice

Apple has run a series of humorous ads on television in which two guys stand side by side and sling barbs back and forth about features of the Mac versus the PC.This is an example of __________________________.

• A) Pioneering advertising
• B) Competitive advertising
• C) Institutional advertising
• D) Comparative advertising
• E) Sales promotion

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Definitions:

Ethical Mission

A company's commitment to conduct its business in accordance with ethical principles, focusing on social responsibility, fairness, and sustainability.

Core Value Pronouncement

The explicit declaration of the fundamental beliefs or guiding principles of an organization, which shape its culture and decision-making.

Corporate Culture

Corporate culture encompasses the beliefs, behaviors, values, and symbols that a company adopts and progresses, affecting its employees' interactions and identity.

Accepted Standards

Widely recognized norms or specifications that products, services, or systems are expected to meet or exceed.