Using Scientific Evidence in a Comparative Ad Is an Example

question 18

Multiple Choice

Using scientific evidence in a comparative ad is an example of _______________________.

• A)Fantasy appeal
• B)Endorsement appeal
• C)Humor appeal
• D)Research-based appeal
• E)Slice of life appeal

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Definitions:

Situationist Argument

A perspective in social psychology that suggests human behavior is largely influenced by situational factors and the immediate environment rather than by personal traits or motivations.

Personality Researchers

Scientists and scholars who study the characteristics and behaviors that make individuals unique, often examining how factors like genetics, environment, and societal expectations influence personality development.

Responses

Reactions or answers to a particular process or situation, which can be verbal, non-verbal, or through actions.

Mischel's Review

A critical analysis by psychologist Walter Mischel of personality theory, emphasizing the variability of human behavior with situations rather than the consistency across different situations.