______________________ Are Products Created,manufactured,and Marketed by a Company and Sold

question 79

Multiple Choice

______________________ are products created,manufactured,and marketed by a company and sold to retailers around the country and the world.

• A) Merchandising categories
• B) Co-products
• C) Giffen goods
• D) National brands
• E) Private-label brands

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Definitions:

Strategic Planning

A methodical approach to imagining a preferred future, then converting this vision into general aims or targets and outlining a series of actions to reach these goals.

Operational Planning

The process of planning specific day-to-day activities and resources needed to achieve tactical objectives and support strategic goals of an organization.

Downward Flow

The transmission of information, commands, and policies from higher levels of an organization to lower levels.

Means-Ends Chain

A concept in psychology and marketing that describes how a product or service connects consumers' concrete attributes with their deeper values or end goals.