Retailers Must Make Sure Their Marketing Communications Are Consistent with Their

question 5

Multiple Choice

Retailers must make sure their marketing communications are consistent with their store image as well as appropriate for the target market.Hence _____________ would likely not advertise in Vanity Fair or Esquire.

• A) Macy's
• B) Walmart
• C) Gap
• D) A & C
• E) A, B & C

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