In Case of Marketing Planning,a Good Channel Decision Can Be

question 15

True/False

In case of marketing planning,a good channel decision can be one of the most important decisions within the entire planning process because it leads to market advantage over competitors.

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Definitions:

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.