Braum's Ice Cream and Dairy Store Chain Started in the 1930s

question 50

Multiple Choice

Braum's Ice Cream and Dairy Store chain started in the 1930s as a family dairy farm in Kansas.Over time the Braum family acquired almost every aspect of its distribution channel-milk processing,other product manufacturing,transportation,warehousing,and the Braum's stores.This is an example of _____________.

• A) Diversification
• B) Horizontal integration
• C) Corporate VMS
• D) Contractual VMS
• E) Administered VMS

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Definitions:

Real Property

Land and anything permanently attached to it, such as buildings and improvements.

A Car

A motor vehicle designed primarily for passenger transportation.

A House

A building for human habitation, typically consisting of multiple rooms and other spaces.

Trespasser

An individual who enters someone's property without permission or legal right.