As the Sugar Price Has Gone Up,a Good Portion of the Profit

question 39

Multiple Choice

As the sugar price has gone up,a good portion of the profit margin of a candy bar has been preserved by simply reducing the size of the bar.The candy manufacturers are utilizing the principle of ____________.

• A) Price fixing
• B) Price discrimination
• C) Deceptive pricing
• D) Just noticeable difference (JND)
• E) Predatory pricing

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Definitions:

Guilty

A legal term for a person determined to have committed a crime or a feeling of responsibility for wrongdoing.

Warn

To inform someone of possible dangers or problems, or to advise caution.

Shape Constancy

The perceptual phenomenon where the perceived shape of an object remains constant despite changes in the angle of observation or illumination.

Ponzo Illusion

A visual illusion where two horizontal lines of identical length appear different in length because of their background cues, demonstrating depth perception.