Customers Are Sometimes Excellent Sources of New Product Ideas

question 51

Multiple Choice

Customers are sometimes excellent sources of new product ideas.They typically are not good at coming up with ______.

• A) Money making ideas
• B) New-to-the-world ideas
• C) Ideas that make sense
• D) Brand saving ideas
• E) None of the above

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Definitions:

John Maynard Keynes

A British economist whose innovative ideas transformed the approach to macroeconomics and influenced governmental economic policies.

John Maynard Keynes

A UK-based economist whose theories revolutionized both the practice and understanding of macroeconomics as well as state economic policies.

Liquidity Trap

A situation in an economy where interest rates are low or near-zero, causing monetary policy to become ineffective in stimulating the economy.

Speculative Demand

Demand for an asset not for its intrinsic value or use, but for the expectation of selling it at a higher price in the future to make a profit.