Examlex
The service-profit chain identifies that increases in service through the cultivation of employees leads to higher customer costs and the potential erosion of profits.
Social Psychologists
Experts who study how an individual's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Source Credibility
The level of trustworthiness, reliability, and expertise attributed to a source of information by its audience.
Expertise
How much a source knows.
Trustworthiness
Whether a source will honestly tell you what he or she knows.
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