If the Essential Benefit of a Product Is Not Met,the

question 36

True/False

If the essential benefit of a product is not met,the other value-added product experiences the marketer creates have little or no meaning to the customer.

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Definitions:

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding.

Healthy Sense Of Skepticism

A balanced approach to questioning and evaluating information to avoid gullibility while remaining open to new ideas.

Slanted Language

Slanted language involves choosing words or phrases with strong connotations to sway the listener's or reader’s attitude without providing evidence.