When Apple Introduced the I-Phone,in Order to Reach the Corporate

question 68

Multiple Choice

When Apple introduced the i-Phone,in order to reach the corporate mobile user it had to develop features that would attract this market.However,it had to deal with the offerings of market leader Research in Motion.So when the engineers were designing the i-Phone,they used BlackBerry as a comparison point.This is an example of the _______ role the brand plays for the brand's competitors.

• A) Invigoration
• B) Education
• C) Protection
• D) Benchmarking
• E) Categorization

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Definitions:

Melanocyte

A cell located in the bottom layer of the skin's epidermis and in the eye, responsible for producing melanin, the pigment that colors the skin, hair, and eyes.

Epidermis

The outermost layer of the skin, consisting of keratinized, stratified squamous epithelium that functions as a barrier against environmental damages.

Sebaceous Gland

A small oil-producing gland present in the skin of mammals which secretes a lubricating oily matter (sebum) into the hair follicles to lubricate the skin and hair.

Adipocyte

A cell specialized in the storage of fat, found in connective tissue.