If the Essential Benefit of a Product Is Not Met,the

question 36

True/False

If the essential benefit of a product is not met,the other value-added product experiences the marketer creates have little or no meaning to the customer.

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Definitions:

Stickiness

The ability of a website or app to keep users engaged and returning, often measured by the amount of time spent on the platform.

Bots

Automated software applications that perform specific tasks on the internet, such as answering queries, moderating content, or facilitating transactions.

Online Shopping

The act of purchasing products or services via the internet from a website or online marketplace.

Online Shopping

The act of purchasing products or services over the internet through various websites or platforms.