Because She Knows That No Other Single Product Element Conveys

question 74

Multiple Choice

Because she knows that no other single product element conveys more information about the company than the brand,the marketing manager of XYZ Shoes is concerned with ____ as an integral part of the product development process.Even though XYZ offers an established product,it is defined,in large measure,by its brand,and the marketing manager works very hard to protect this critical asset.

• A)Marketing imagery
• B)Branding strategy
• C)Customer perceptions
• D)Competitive actions
• E)Internal strengths

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Definitions:

Epiphysis

The end part of a long bone, initially growing separately from the shaft and later fusing to form mature bone.

Periosteum

A dense layer of vascular connective tissue enveloping the bones except at the surfaces of the joints.

Endosteum

A thin vascular membrane that lines the inner surface of the bone in the medullary cavity.

Supination

The outward rotation of the forearm or foot, a movement that can influence the body's alignment and function.