Examlex
When Apple introduced the i-Phone,in order to reach the corporate mobile user it had to develop features that would attract this market.However,it had to deal with the offerings of market leader Research in Motion.So when the engineers were designing the i-Phone,they used BlackBerry as a comparison point.This is an example of the _______ role the brand plays for the brand's competitors.
Informal Understandings
Unofficial agreements or practices among firms or individuals that dictate behavior without being legally binding.
Collusive Oligopoly
A market situation where a few firms dominate and agree, formally or informally, on prices or production levels to minimize competition.
Limit Pricing
A strategy used by monopolies or market leaders to set prices low enough to deter new entrants into the market.
New Rivals
refers to competitors that enter a market and challenge existing firms with their products, services, or business models.
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