KFC Is Very Protective of Its "Seven Herbs and Spices

question 42

Multiple Choice

KFC is very protective of its "Seven Herbs and Spices" recipe.This intellectual property gives them a significant competitive advantage over other chicken restaurants,and the company will use any legal resource available to protect its patented formula.This is an example of the _____ dimension of brand equity.

• A) Brand Assets
• B) Brand Association
• C) Brand Awareness
• D) Brand Loyalty
• E) Perceived Quality

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Definitions:

μ F

Microfarad, a unit of capacitance equal to one millionth of a farad, used to measure the storage of electrical charge.

Dielectric Stress

The molecular stress placed on a dielectric material proportional to the level of applied voltage.

Dielectric

An electric insulator.

Voltage Difference

The difference in electric potential between two points in an electrical circuit.