American Express Recently Introduced the One Card That Incorporates the American

question 98

Multiple Choice

American Express recently introduced the One card that incorporates the American Express brand as well as its own brand,One.This is an example of _____.

• A) Merging
• B) Store Branding
• C) Combining a family brand with stand-alone branding
• D) Co-branding
• E) Licensing

---

Definitions:

Terms Of Service

The legal agreements between a service provider and a user that outline the rules and guidelines for using the service.

Disaffirm

The legal act of renouncing or voiding a contract or agreement, especially by a person who was not of legal age or capacity at the time of entering the agreement.

Lack Of Majority

Lack of majority refers to a situation where no party or candidate has received more than half of the votes or seats, often leading to a hung parliament or the need for a coalition.

Ratifies

To formally confirm or approve an agreement or treaty, making it officially valid.