Define Brand Equity According to David Aaker and List the Corresponding

question 61

Essay

Define brand equity according to David Aaker and list the corresponding dimensions.

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Definitions:

Notice-And-Cure Provision

A contractual clause that allows a party in breach of the contract to fix (cure) the breach within a specified time after receiving notice.

Franchisor's Reputation

The image or perception of the corporate brand that licenses its business model and trademark to franchisees.

Franchise Contract

A legal agreement granting someone the right to operate a business under the franchisor's brand and business model.

Degree of Control

Refers to the extent of authority or influence one party has over the actions or operations of another, often discussed in legal contexts regarding liability.