Segmenting Means _________

question 19

Multiple Choice

Segmenting means _________.

• A) Dividing the market into meaningful smaller markets based on common characteristics
• B) Selecting the markets to attract in the market place
• C) Selecting a corporate position to communicate to potential customers
• D) Identifying and calculating the churn rate in different markets
• E) None of the above

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Definitions:

Slaves

People forced into servitude, deprived of personal freedom.

Harriet Tubman

An American abolitionist and political activist who escaped slavery and subsequently made some thirteen missions to rescue approximately seventy enslaved people using the network of antislavery activists and safe houses known as the Underground Railroad.

Underground Railroad

A network of secret routes and safe houses used in the United States during the early to mid-19th century to help enslaved African Americans escape to free states and Canada.

Runaway Slaves

Enslaved African Americans who escaped from their enslavers in an attempt to gain freedom, often facing great risk.