All of the Following Are Criteria for Effective Segmentation EXCEPT

question 10

Multiple Choice

All of the following are criteria for effective segmentation EXCEPT:

• A) The segment is of sufficient size
• B) The segment is readily identifiable
• C) The segment is clearly differentiated on one or more important dimensions
• D) The segment can be reached, both in terms of communication and physical product
• E) The segment has at least 10000 potential consumers

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Definitions:

Post Hoc, Ergo Propter Hoc

A logical fallacy where it is assumed that if one event follows another, the first event caused the second.

Stability

A condition in which national output is growing steadily, with low inflation and full employment of resources.

Post Hoc, Ergo Propter Hoc

A logical fallacy that suggests a causal relationship because one event followed another in time, even though no causal connection exists.

Ceteris Paribus

A Latin phrase meaning "all other things being equal," used in economics to analyze the effect of one variable on another, holding all other factors constant.