Which of the Following Is True About Demographic Segmentation

question 29

Multiple Choice

Which of the following is true about demographic segmentation?

• A) Social class is one of the variables used for demographic segmentation
• B) Demographic segmentation leads to VALS™ types
• C) Age is not a factor used in demographic segmentation
• D) Personality is a demographic segmentation variable
• E) All of the above are true

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Definitions:

Strategic Behavior

Actions taken by firms or individuals with the aim of influencing the market or competitors to achieve a particular outcome or advantage.

Product Differentiation

A strategy that firms use to achieve market power. Accomplished by producing goods that differ from others in the market.

Barriers

Factors or conditions that obstruct entry into a market, restrict competition, or hinder business operations and growth.

Homogeneous Product

A product that is considered the same across different producers, making it indistinguishable in the eyes of the consumer.