A Company That Uses Positioning Often Uses a Price-Quality Perceptual

question 92

True/False

A company that uses positioning often uses a price-quality perceptual map in order to show where it is positioned versus the competition.This helps it understand if it needs to either change pricing strategy or quality standards.

---

Definitions:

Privilege

The advantages or rights that are available to a particular person or group of people which are not afforded to others.

Racial Formation

A socio-historical process by which racial categories are created, inhabited, transformed, and destroyed.

Whiteness

A social and political construct that gives individuals perceived as white certain privileges and advantages.

Meritocracy

A system in which advancement is based on individual ability or achievement, rather than on class privilege or wealth.