If Secondary And/or Primary Data on a Market Being Considered

question 76

Multiple Choice

If secondary and/or primary data on a market being considered for segmentation is available,then it means _______.

• A) The market is clearly differentiated
• B) The market has sufficient size
• C) The market is reachable
• D) The market is readily identifiable and can be measured
• E) None of the above

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Definitions:

Cognitive Dissonance

Cognitive dissonance is the psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Degree Of Fear

A measure or level of fear, which could range from mild anxiety to intense terror, often assessed in psychological contexts.

Fearful Consequences

Negative outcomes that are dreaded or feared, often used as a deterrent for certain behaviors.

Attribution Theory

A concept in social psychology that explains how individuals infer the causes of their own and others' behavior and events.